Concept: This project focuses on the revitalization of an underutilized outdoor space on the Shedd Aquarium’s campus. The goal was to design a family-friendly, educational outdoor dining area that enhances the visitor experience while supporting Shedd’s mission of wildlife conservation and public engagement.
Contributions: Research, graphics, branding
Class Project / UI Design / Branding
Dine
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Explore
〰️
Learn
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Dine 〰️ Explore 〰️ Learn 〰️
Logos
The logo combines a fish and a leaf to reflect Shedd Aquarium’s mission—connecting land and water, food and conservation.
It’s a simple way to show that our outdoor dining experience is rooted in sustainability, from fresh ingredients to care for the planet.
Main Icon
The brand name reinforces a commitment to fresh, responsibly sourced ingredients and an ecosystem-first philosophy, from our backyard to your table.
Brand Name
Variations
Colors
Typography
Elements
